Unawares is a fashion label founded in 2014 by designer Kevin Ng. The label has come into the spotlight in recent years with its modern simplicity and eclectic style. The philosophy of Kevin’s design was inspired by his unique aesthetic concept and a delicate attitude towards life. Throughout years of experiences in design work, Kevin finds his style, which suitably represents the current post- millennial’s attitude towards life. Unawares mainly uses monochrome tones and minimalistic styling as the basis of design to create high-quality menswear conscientiously. Unawares is now infusing more artistic and cultural elements into the clothing line to reinterpret the label’s attitude towards fashion.